In business people want people who are effective. People who are capable, knowledgeable, confident, convincing and efficient.
Being effective comes from two sets of skills that define who you are...
1 Knowledge Based Skills
2. Directional Skills
Using the analogy of a bicycle...
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Rear Wheel
Knowledge Based Skills or
Power Based Skills

* Academic - Degree, PhD etc
* Professional Body Qualification
* Technical Qualifications
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Front Wheel
Personal Skills or
Directional Skills

Perceived abilities
* Speaking
* Reading
* Writing
* Thinking
* Reasoning
* Listening
* Creativity
* Motivation
* Leadership
These are often referred to as Input / Output Skills
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Combining the two within a solid frame gives us a strong, well-balanced machine with the rear wheel providing the power and the front wheel - the direction.

Power Direction
For maximum performance it is vital that the wheels are the same size. In other words that your interpersonal skills match your technical skills.
But of course...
A bicycle is going nowhere unless you get on it and pedal! This takes effort - and this comes from your attitude. If you just want to freewheel everywhere you'll never meet any challenge head-on and overcome it. Pedal hard for the summit and achieve your goal. Meet the next challenge with the confidence you have gained and keep on going.
